Fashion, store and woman customer shopping at a luxury retail clothing boutique in the city. Consumer, shop and young female buying clothes and accessories on sale, discount or promotion in town.

Fashion That Makes You Feel Fabulous.

Preloved, first-run, and bridal fashion curated to make every woman feel important. Discover unique pieces and timeless elegance—all at prices that celebrate you.

About The Good Stuff

At The Good Stuff, we believe every woman deserves to feel confident, important, and beautiful — without breaking the bank. Whether you're discovering a unique preloved piece or finding the perfect bridal gown, our stores are designed to uplift, empower, and celebrate you.

Young female shop assistant hanging shirts and other secondhand attire on hangers while standing by rack in thrift store

Curated Preloved Fashion

Timeless pieces, stylish basics, unique finds — all affordable, hand-selected, and ready to love again.

Visit Resale Boutique
Beautiful bride wearing bathrobe and veil holding her white wedding dress on a hanger, smiling

Affordable Bridal Elegance

Bridal gowns, bridesmaid dresses, accessories, and more — stunning options for every bride on any budget.

Visit Bridal Boutique

Why Shop With Us

Discover the difference of shopping at The Good Stuff

Affordable Fashion

First-run & preloved pieces at prices that won't break the bank

Boutique Experience

Friendly staff and personalized attention in a welcoming environment

Curated Styles

Every item is handpicked to ensure quality, style, and value

Bridal for Every Budget

Beautiful bridal gowns and accessories without the designer price tag

Visit Our Locations

We have two beautiful boutiques ready to serve you

The Good Stuff Resale

123 N. Main St
Lake Mills, WI 53551

Learn More

The Good Stuff – Bridal

255 Jefferson St
Waterloo, WI 53594

Learn More
Young adult Black woman adjusting buttons on coat inside thrift shop, hands carefully fastening garment, clothing rack visible in background, focused on detailed work

Ready to Find Something Fabulous?

Visit one of our boutiques today and discover fashion that makes you feel amazing.